Our values

In a highly competitive industry, our values make us different and make strong commercial sense. Our values help us strengthen relationships with all our stakeholders, build trust, reduce operating costs, mitigate risks and attract and retain talent in a crowded marketplace.

Respect for our environment

Living healthier lives

We have a responsibility to help our customers eat healthily. By improving the quality of the food in their baskets, even small changes can make a big impact.

“When health and obesity is such a big topic for the whole country it’s really important that we’re right there doing the right thing for our customers. That means helping customers be that little bit healthier every day by making it really easy to make healthier choices.”

Judith Batchelar
Director of Sainsbury’s Brand and Chair of the Living healthier lives value

Judith Batchelar discusses the importance of Living healthier lives

Key achievements


tonnes of salt removed from our own-brand cereal range

1.5 billion

fewer calories a year produced by our in-store bakery


schools and clubs benefitting from Active Kids scheme every year


schools signed up to our Active Kids Paralympic Challenge

Our commitments

Our customers can trust that they can always choose nutritious and healthy food when they shop with us
We’ll encourage kids to live a healthy balanced lifestyle