More than a label: our RSPCA Assured food

We want farm animals to have better lives – which is why we’re the UK’s biggest seller of RSPCA Assured products.

At Sainsbury’s, we care about ethical food as much as our customers do. And we know customers rely on food labelling to check whether animals have had good-quality lives. That’s why we’re proud to be the UK’s biggest seller of RSPCA Assured products.

When customers see the RSPCA Assured logo, they know the eggs, meat or fish they’re buying comes from farms where animals have had a better life.

Our RSPCA Assured chicken, for example, comes from farms that provide more space, so hens can exercise freely. There’s a richer environment, so chickens can engage in natural behaviours. And there are extra health and diet checks, too.


of our eggs, farmed salmon and veal is RSPCA Assured.

Better welfare, higher sales

All in all, we sold £441.4m of RSPCA Assured products in 2015/16. In fact, more than half of all RSPCA Assured sales come from our shelves.

Clive Brazier, Chief Executive, RSPCA Assured says: “When it comes to food, animal welfare is now the UK’s biggest concern, and when it comes to animal welfare no one is more well recognised and trusted than the RSPCA.

“And as the UK’s largest retailer of RSPCA Assured products Sainsbury’s commitment to the ethical label is making it easier than ever for shoppers to recognise products from animals that had a better life.”

100 per cent of our eggs, farmed salmon and veal is also RSPCA Assured – as is all our Taste the Difference turkey, chicken and pork. We also have other higher-welfare chicken ranges, such as SO organic, corn-fed chickens and free-range.

At the end of 2015/16, 13 per cent of our poultry sales came from independently verified, higher-welfare sources. We’re aiming to push that figure to 20 per cent by the end of 2016/17, and to 100 per cent by 2020.

100% British chicken

Even where chicken isn’t from a higher-welfare source, we don’t compromise on standards.

Our chicken is 100 per cent British. That includes chicken in our sandwiches, ready meals and pies, as well as fresh and frozen chicken on shelves.

And welfare standards aren’t only confined to farms. All our meat animals are stunned before slaughter so they don’t feel pain – and there’s round-the-clock CCTV in abattoirs to keep standards high.

We’re proud to have a long history of ethical sourcing – and aim to keep on improving standards in the years to come.