Our commitment to helping everyone eat better starts with careful assessments of customer purchase data. By understanding typical purchasing patterns, we can better target our support for change, one plate at a time.
Below shows the Eatwell recommendations on the left and where diets currently are on the right.
This data suggests that most people are:
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Not eating enough plants - including fruit, vegetables, pulses and starchy carbohydrates (such as bread, pasta and potatoes)
- Are eating more meat, dairy and discretionary treat foods than is recommended
By understanding typical purchasing patterns, we can better target our support for change, one plate at a time
Within our Nectar analysis of customer purchasing behaviour we see similar patterns to the national data i.e. not eating enough plants and eating more meat, dairy and treat foods than recommended.
