With the number of overweight and obese young people increasing, we’ll continue to offer support through our Active Kids scheme for children of all abilities. As well as getting as many kids as possible enjoying physical activities, we’re encouraging them to eat well and think about ‘calories in, calories out’.

“We’ll encourage kids to lead a healthy, balanced lifestyle.”

Ellie Simmonds leading an Active Kids session at a school for Sainsbury’s

Key achievements


invested in the Active Kids scheme to date.


schools signed up to our Active Kids Paralympic Challenge.


new choices of cooking and sports equipment added in 2017.


schools and clubs benefitting from Active Kids scheme every year.


11-14 year olds interviewed for our Active Kids ‘Eat well. Move well. Live well’ report into health, nutrition and fitness.