Because we’re so close to so many communities, we’re in a great place to bring business and the charity sector closer together. We love giving back to our neighbours and supporting charities, both national ones – like Comic Relief and The Royal British Legion – and those on our doorsteps.

“We’ll support our local communities in relevant and impactful ways and donate over £400 million to charitable causes by 2020.”

Community Impact: Supporting Royal British Legion and Poppy Appeal at Sainsbury’s

Key achievements

Over £100m

donated to Comic Relief since our partnership began in 1999.


Local Charity of the Year votes received in 2016. 440% more than the previous year.

Over £3m

raised for The Royal British Legion and PoppyScotland.


new Local Charity Partnerships confirmed in 2016.


donated to GOSH from Gingerbread Dave, other Christmas TV ad merchandise and customer donations.