We want to help our customers live healthier lives. So, we’re making it easier for them to make healthy choices. That means cutting the amount of salt, sugar, fat and saturated fats in our own-brand products, increasing our range of healthier foods and inspiring kids to live healthy, balanced lifestyles.

“Our customers can trust that they can always choose nutritious and healthy food when they shop with us.”

A healthy basket of fruit, vegetables and groceries being carried by a Sainsbury’s customer

Key achievements

More than 100

new and improved free from products, including dairy, ready meals, bakery and frozen food.


fewer calories a year produced by our in-store bakery, by improving our glazed ring doughnuts and cookie recipes.


tonnes of salt removed from our own-brand cereal range, meeting the Government 2017 salt targets.


varieties of gluten free bread sold, all available as white or seeded. The only supermarket to offer in-store baked gluten free bread.


tonnes of fat saved by moving from whole to semi-skimmed milk in our in-store cafes.