Packaging plays an important role in our business, helping us to deliver fresh, undamaged produce day in, day out. We’re reducing the environmental impact of our own-brand packaging, not only by using less, but by increasing the recyclability of the materials we use.

“We’ll reduce and optimise our own-brand packaging.”

Pack of Sainsbury’s pure white toilet rolls, displaying the less packaging symbol

Key achievements


of the wood used in our own-brand products is recycled or from FSC or PEFC-certified sources.


reduction in our own-brand packaging since 2005, a significant leap towards our target of 50% by 2020.

79 tonnes

of glass saved in the first year alone by the introduction of lighter weight own-brand sherry bottles.