Protecting marine ecosystems is a major global challenge. To make sure our customers can still enjoy this primary renewable source of protein, all the fish we sell – whether it’s wild-caught or farmed – will be independently certified as sustainable by 2020. And, to protect stocks, we'll offer a greater range of fish and seafood.

“Our fish will be independently certified as sustainable.”

A Sainsbury’s colleague at the fish counter, showing a range of sustainable fish

Key achievements


The fourth consecutive year in which we were named the Marine Stewardship Council’s Retailer of the Year.


cans of MSC-labelled skipjack tuna sold since we became the first supermarket to offer it in 2013.


MSC-labelled and certified Sainsbury’s products across our whole product range.


When we first introduced our MSC-certified fish.