With British households binning 7.3 million tonnes of food each year, we’re on a mission to tackle high levels of food waste across the UK. In 2015 we launched our pioneering Waste less, Save more initiative, to discover and test practical ways our customers can change how they think about the food they buy, cook, eat and throw away.

“There’s a real opportunity for our customers to waste less food and save more money.”

Waste less save more commitment at Sainsbury’s

Key achievements


invested to help customers reduce their waste through our Waste less, Save more initiative.

20+ trials

underway in our test-bed town of Swadlincote, South Derbyshire.


fridge thermometers given to our customers during our first Waste less, Save more weekend.


‘Discovery Communities’ across the UK received a handbook on how to roll out schemes to help cut household food waste.


retailer to remove multibuys, helping our customers buy exactly what they need.