Becoming a supplier

We’re always looking for new producers and suppliers, both medium and small.

For food, we are interested in finding innovative products that are truly unique, have an interesting heritage and, most importantly taste great.

For clothing and general merchandise, we are always on the look out for new suppliers who can help us deliver our vision of high street style and quality, at supermarket prices.

It’s easy to apply – all you need to do is complete the application form below.

Application form

Please note: Due to the high volume of forms we receive we are unfortunately unable to reply to every application we receive. If you are concerned about fraudulent activity please read here.

Is your product suitable for Sainsbury’s Grocery or Sainsbury’s Argos?

Sainsbury's Grocery Sainsbury's Argos

Are you looking to supply a Sainsbury’s Own Brand product (i.e. produce, flour etc.) or a branded product?

Own Brand Branded

Would you be an exclusive brand to Sainsbury’s?

Yes No

Is your product edible?

Yes No

Is your product a non-food item? E.g. healthcare, beauty, cleaning product or petcare?

Yes No

Is your product electrical (incl. white goods), furniture, clothing or a toy (incl. outdoor toys)?

Yes No

I don't know where my products fits...

Yes

Is your product a drink? E.g. beer, wine, spirits, non alcoholic or soft drink?

Yes No

Is your product perishable? E.g. meat, fish, bread, frozen or cheese?

Yes No

Is my product non-perishable? E.g. table sauce, rice, coffee, cereal or confectionary?

Yes

Is your product electrical (incl. white goods)?

Yes No

Is your product clothing?

Yes No

Is your product a toy (incl. outdoor toys)?

Yes No

Is your product furniture? (inc.garden furniture)

Yes

* Fields marked with an asterisk are mandatory.

What is your brand name?*

What are your contact details?*

Describe your brand in a sentence (no more than 50 words)*

Which independent safety certifications do you/your manufacturer have e.g. BRC, SALSA?*

Have you spoken to Sainsbury's before?*

If yes, who have you spoken to and what was the feedback?

Where are you currently listed? And do you have confirmed listings that you can disclose in the next 6 months?*

Who is your main competitor?*

How are you differentiated from your competitor/similar products?*

How many SKUs do you have?*

What is your RRP (recommended retail price, by SKU) and product size/weight?*

How does your RRP compare vs. the category average?*

What is your current unit cost price, by SKU?*

What is your rate of sale (units per store per week) by SKU through the different channels where you sell?*

What data shows that customers like your products?*

Who are the key people on your team and why will they make this brand a success?*

How much investment have you raised so far?*

Who are your key investors?*

If successful, how would you look to support your brand within Sainsbury’s?*

Where would you like to take your brand in 3 years' time?*

Required

* Fields marked with an asterisk are mandatory.

Tell us about your business:

What is your brand name?*

Company name?*

Registered Business address*

Your phone number*

Your name*

Your email address*

Have you contacted Sainsbury's before with this product?*

Tell us about your product:

Product name*

Type of product*

Key ingredients of your product*

Describe your product in a sentence (50 words or less)*

Describe your business in a few sentences

Manufacturing your product

Where is your product made / manufactured?*

What independent safety certifications do you/ your manufacturer have e.g. BRC, SALSA

The market place

Tell us about any other products similar to yours currently on the market

Where in our store would your product fit?

Max 25 characters

Additional comments

Required

* Fields marked with an asterisk are mandatory.

Tell us about your business:

What is your brand name?*

Company name?*

Registered Business address*

Your phone number*

Your name*

Your email address*

Have you contacted Sainsbury's before with this product?*

Tell us about your product:

Product name*

Type of product*

Key ingredients of your product*

Describe your product in a sentence (50 words or less)*

Describe your business in a few sentences

Manufacturing your product

Where is your product made / manufactured?*

What independent safety certifications do you/ your manufacturer have e.g. BRC, SALSA

The market place

Tell us about any other products similar to yours currently on the market

Where in our store would your product fit?

Max 25 characters

Additional comments

Required

* Fields marked with an asterisk are mandatory.

Tell us about your business:

What is your brand name?*

Company name?*

Registered Business address*

Your phone number*

Your name*

Your email address*

Have you contacted Sainsbury's before with this product?*

Tell us about your product:

Product name*

Type of product*

Key ingredients of your product*

Describe your product in a sentence (50 words or less)*

Describe your business in a few sentences

Manufacturing your product

Where is your product made / manufactured?*

What independent safety certifications do you/ your manufacturer have e.g. BRC, SALSA

The market place

Are there similar products on the market?

Where in our store would your product fit?

Max 25 characters

Additional comments

Required

* Fields marked with an asterisk are mandatory.

Tell us about your business:

What is the name of your product / brand*

Company name?*

Registered Business address*

Your phone number*

Your name*

Your email*

Have you contacted Sainsbury's Argos before with this product?*

Tell us about your product:

Product name*

Describe your product in a sentence (50 words or less)*

Describe your business in a few sentences

Manufacturing your product

Where is your product made / manufactured?*

What is the INCO term (DOM, FOB/DI/DS)?

How many manufacturing sites do you have?

The market place

Are there similar products on the market?

Where in Sainsbury's Argos would your product fit?*

Additional comments

Required

* Fields marked with an asterisk are mandatory.

Tell us about your business:

What is your brand name?*

Company name?*

Registered Business address*

Your phone number*

Your name*

Your email address*

Have you contacted Sainsbury's or Sainsbury's Argos before with this product?*

Tell us about your product:

Product name*

Type of product*

Key ingredients of your product

Describe your product in a sentence (50 words or less)*

Describe your business in a few sentences

Manufacturing your product

Where is your product made / manufactured?*

What independent safety certifications or INCO term (DOM, FOB/DI/DS)?

The market place

Are there similar products on the market?

Where in our store would your product fit?

Max 25 characters

Additional comments

Required

* Fields marked with an asterisk are mandatory.

Tell us about your business:

What is your brand name?*

Company name?*

Registered Business address*

Your phone number*

Your name*

Your email address*

Have you contacted Sainsbury's before with this product?*

Tell us about your product:

Product name*

Type of product*

Key ingredients of your product

Describe your product in a sentence (50 words or less)*

Describe your business in a few sentences

Manufacturing your product

Where is your product made / manufactured?*

What independent safety certifications do you/ your manufacturer have e.g. BRC, SALSA

The market place

Tell us about any other products similar to yours currently on the market

Where in our store would your product fit?

Max 25 characters

Additional comments

Required

Becoming a supplier

Becoming a supplier

Application form

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