Our Strategy

Our ambition: 

To help more customers to shop in line with the Eatwell Guide by 2030, as this is known to be better for our health and better for the planet¹.

We want to help customers on their journey to enjoying a healthy balanced diet more often, and reducing our reliance on 5 animals and 12 crops for over 75% of our calories, we recognise that there are 3 areas where we need to see change in line with the Eatwell Guide.

We recognise that some of these are aspects that we can lead on as Sainsbury’s but others require sector-wide definitions, standards, reporting and even regulation to help drive transformation and avoid us being commercially disadvantaged in the absence of a level playing field. 

We have therefore identified the following 3 priority pillars for action, alongside key initiatives to help deliver progress towards our ambition by 2027: 

Tracking progress

To track progress, we have set a target to achieve 85% healthy and better for you sales tonnage sold by 2025/26. We have committed to reporting yearly to transparently share our progress.* 

In addition, we report on the typical basket balance of a primary shopper and the protein diversity and reformulation progress for our own-brand sales.

View our progress here

 

Responsible retailing of alcohol

Read our commitments to grow low and no offering alcohol

 

Reporting and Governance

Performance against all areas of Plan for Better, including nutrition, is governed by the Corporate Responsibility & Sustainability (CR&S) Plc Committee, of which both the Chairman and CEO are members. Accountability for delivery of our health commitment is held jointly by our Food Commercial Director and Chief Marketing Officer who are both Board members. This is reviewed quarterly by the Plc Board and at least three times yearly by the CR&S Plc Committee. Within our Food Commercial division, each Business Unit Director has specific health targets. These are then filtered down to an individual category level and progress is reviewed regularly by our Plan for Better Steering Committee. 

References:

British Nutrition Foundation. Healthier and more sustainable diets: What changes are needed in high-income countries? 2021 (online). Available at: Healthier and more sustainable diets: What changes are needed in high‐income countries? - Steenson - 2021 -Nutrition Bulletin - Wiley Online Library [Accessed June 2024]. 
*Public health targets reported bi-annually